THE POWER OF EXCLUSIVITY

If you own a home, chances are you have been contacted by real estate agents, some local and some not, seeking to sell your home for you.  Many will tell you that they have a buyer already that may be a possible match.  Sometimes they do, and sometimes that’s a ploy to get an appointment with you to coax you in to listing your home with them, whether they have ever sold a home in the area or not.  When engaging with a real estate agent, it’s important to know what their objectives are before signing on the dotted line.

Most real estate agents have buyer clients they are working with.  That’s not unusual. There are PLENTY OF BUYERS looking in San Diego right now.  An agent may approach you with an opportunity to sell your home off market, representing both buyer and seller, and position that as an advantage to you.  The reality is that it presents an opportunity to their buyer client as they won’t find themselves competing  with others for your home. It also presents an opportunity for the agent as they will collect commission on both buyer and seller sides AND they don’t have to put any effort in to marketing the home for you, the seller (which almost always leads to a higher value).

While it may be attractive to avoid having a “For Sale” sign in their yard, and dealing with the inconvenience of an open house, exposure to more than one buyer is advantageous to any seller.  COMPASS is the #1 top producing brokerage in San Diego, per the San Diego Business Journal (which means we have more agents representing more buyers and sellers than any other brokerage throughout the region). When you work with me, I can offer you the best of both worlds.  If you seek to maintain privacy, I have the ability to list your property as an PRIVATE EXCLUSIVE LISTING visible only to COMPASS agents.  Since we have the highest quantity of active agents in the region (and in the nation, I might add), the exposure I can provide to you is unmatched by any other agent who specializes in Kensington and Talmadge.  No sign, no open house, if you wish, however you WILL get exposure to more than just my clients, which will ultimately lead you to a higher sales price.  Putting your house on the open market is always going to get you the best results as you will get maximum exposure. So, if you don’t get the results you are looking for as PRIVATE EXCLUSIVE LISTING, you can always opt to hit the open market AND you can still choose to have no sign and no open house, if that is your wish.

Conversely, if you are a buyer, having access to these PRIVATE EXCLUSIVE LISTINGS throughout the county can provide an advantage to you as well.

EXCLUSIVE LISTINGS are just the tip of the iceberg of services and tools I provide to buyers and sellers.  Contact me to learn about how I can get you the best results while looking out for YOUR BEST INTEREST.